![]() In 16th century Elizabethan England, traveling bands of musicians would entertain street corners, hoping to persuade their audience to drop a few coins in their favor. There is anecdotal evidence to show the use of custom musical "songs" for advertising goes back to at least the time of William Shakespeare, and possibly even further than that (we're talking Greek and Roman times). Turns out, using songs as a form of advertisement is a lot older than you may think. The history of radio jingles is actually quite fascinating, and for this week's Live365 History of Radio post, we're exploring where radio jingles came from, the first radio jingle, and how jingles transformed from being an advertisement tool into a musical radio station identifier. ![]() But radio was the first medium to really modernize - and popularize - the jingle. Jingles can now be heard on more than just the radio: you can find them on TV and internet advertisements, too. For radio advertisements, one way to get a product stuck in a listener's head is by creating a catchy jingle for it. ![]() What would we do without them? It's a phenomenon that good advertisements stick in our heads and may even convince us to try something we didn't think about purchasing before.
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